Class 12 Business Studies Marketing
Marketing Management In this chapter, We have to discuss some important aspects of marketing and its various tools, techniques, strategies, and component of various mixes. Contents of marketing management that we have to focus on in that area. 1. Marketing:-meaning, features, philosophies. 2. Functions of marketing. 3. Marketing mix;- Elements of marketing mix 4P[product ,price, physical distribution, promotions] So let's start by taking each aspect of marketing in depth one by one. Marketing's Meaning :- It is a Process by which buyers and sellers interact with one another to purchase and sell goods and services. And it is also a social process by which both individuals and groups obtain what they need and want through offering, creating, and exchanging products and services . Features of marketing a...